2022 Plush Toy Commodity Trends: Functional Plush Toys Take the Top Place!

Plush toys are made of plush fabrics, pp fillers and other textile materials as the main fabrics, and are filled with various internal toys. They can also be called plush toys and plush toys. They are called 'plush toys' in Guangdong, Hong Kong and Macau 'Character'. At present, we habitually refer to the stuffed toy industry as plush toys.

Plush toys are realistic and lovely in shape, soft in touch, not afraid of being squeezed, easy to clean, strong in decoration, high in safety, and suitable for a wide range of people.So plush toys are very suitable for children's toys, house decoration and gift giving.

Consumer demand for plush toys has expanded from simple emotional healing to more diverse scenarios.Therefore, the harvest of functional plush toys such as plush toys, heating pillow plush toys, and plush toy neck pillows continues to grow.In 2022, the functional plush toys of Jingdong Supermarket will increase by 300% year-on-year.

According to the '2022-2027 China Plush Toy Industry Development Trend and Investment Risk' report issued by Puhua Industry Research Institute:

Plush toys are divided into the following four categories according to the characteristics of the product: according to the characteristics of the production of plush toys, the products are basically stuffed, so it can generally be said that plush toys, flannelette toys are referred to as plush toys; according to whether they are filled, they can be divided into stuffed toys Toys and non-stuffed toys; Plush toys can be divided into plush stuffed toys, velvet stuffed toys, and brushed stuffed toys according to their appearance.Toys can be divided into stuffed animal toys, high-intelligence electronic products, movable and sounding animal toys or dolls, and various holiday gift toys according to their appearance.

Market Status Analysis of Plush Toy Industry

In recent years, the output of China's toy industry has shown a fluctuating growth trend.In 2021, the output of toys will be 7.4585 million tons, a year-on-year increase of 10.97%.According to statistics from the China Toy and Baby Products Association, from 2016 to 2021, the total retail sales of China's toy market has increased year by year, from 55.6 billion yuan to 85.46 billion yuan, with a compound annual growth rate of 8.98%.

The plush toy cultural and creative industry is not simply sewing dolls, but a huge industrial chain involving cultural creativity, product processing, logistics and transportation, foreign trade, and raw material support.Our plush toys are mainly produced in Jiangsu, Guangdong, Shandong, Hebei and other places.In 2018, the number of plush toy companies reached 7,000, with about 300,000 employees, nearly RMB36 billion assets; by 2020, the number of plush toy companies will reach 7,100, with assets of nearly RMB 36.6 billion.

With the rapid development of social economy, people's living and cultural standards have been significantly improved.After material prosperity, most people begin to pursue the prosperity of spiritual culture.In recent years, with the rise of the plush toy customization industry, whether it is corporate mascot images or toy gifts, people are no longer limited to buying the same products directly from the market, but choose to customize unique products.Market demand promotes the development of the industry. Under the strong demand of the toy customization industry, many plush toy customization companies have sprung up like mushrooms, but the qualifications and strengths are uneven, which undoubtedly increases the choice of consumers.

China's plush toys are mainly exported to the United States, Europe, etc., the proportion of exports to the United States is 43%, and the proportion of exports to Europe is 35%.Plush toys are the first choice for European and American parents to choose toys for their children.Europeans spend more than $140 per person on toys; Americans spend more than $300.

When high quality becomes the basic condition, everyone's requirements for toys become good quality, exquisite appearance and exquisiteness.At this time, as more and more factories began to pay attention to the domestic market, many high-quality, novel and lovely products appeared on the market.Some powerful factories developed particularly good products, but were later imitated by many factories.At this time, some excellent factories and enterprises began to pay attention to brand and copyright, and the industry entered the era of brand originality.